Free lesson · From Student to Specialist
Five minutes and one pen. It is the first lesson of the course, given away free.
Specialism is where your journey starts. It is what helps you understand who you want to work with, and it shows you where your knowledge needs filling in.
A skin specialism is a skin concern, treatment or service you want to be known for.
It might be acne. It might be ageing skin. It might be that you discovered massage during your training and you would love to master it, so that when someone in your area wants a beautiful facial massage, your name is the one that comes up.
That is the starting point: an interest.
When you are known for something, people can find you.
Think about facial massage again. A client comes in, has the most lovely, relaxing treatment, and leaves feeling calm with a face that looks lifted and sculpted. She tells her friend. Her friend tells her sister. Suddenly you are the person people mention when facial massage comes up.
That is what can happen. I say can, not will, because it depends on the work you put in behind it. But focus is what makes it possible.
When you are clear, it is easier for clients to recommend you, easier to know who you are talking to, and your marketing stops feeling like you are shouting into nothing.
If you do not know who you want to help yet, that is fine. Hold any treatment name loosely too. Anything you are drawn to has to sit within your training, your competence and your insurance, so today we are noticing interests, not booking courses.
Write down:
Then pick one of those. Just one. Underneath it write three short lines:
That last line is what turns a wish into a plan. It tells you exactly what you need to learn next.
You really do not need all the answers today. This is the first time you have put these ideas down, and everything you write gets used again in the lesson that follows. Keep what you wrote, whether that is on your phone or on paper.
The rest of the course
Three modules: your specialism, the knowledge behind it, and the clients you want. One payment of £47, and you can start it straight away.
No subscription. Instant access after payment.
Looking for the consultation side of this instead? The Skin Specialist Code is where the ABC Method lives, from £15 a month.